Today, we’ll talk about the difference between a videographer, a production company and a video agency. As always, your choice depends on what you want to get in the end and of what quality. If your video does not engage the audience from the first seconds, a scroll down will be inevitable. So, if you want to create a video that wins it, welcome to the video company!
Well, let’s start
Who is the videographer?
The video operator is a person with a camera, quite logically. Good and professional videographers are well aware of their equipment, and they also have someone who will help with lighting. If you are not lucky, they are newbies who pretend to know a lot.
Videographers are great for weddings, birthdays, and corporate parties, but not for a video ad or an explainer video.
Who is a production company?
Production company – is usually a team of professionals who together create a high-quality video content. At their best, you will get video footage of incredible beauty and maybe even a good editing. In their worst – these guys will be just videographers)
The production company is good at capturing beautiful moments, but they are not strategists at all and will not spend much time searching for creative and non-standard ideas and solutions.
However, a production company is a great fit for your project if you already have a ready-made creative approach and you know exactly what you want to get.
Who is a video agency?
A video agency is a company that covers all stages of work from start to the end, and will do everything possible to make your message reach potential customers. The most effective video ads are usually created by the agencies (this can be understood from their price list quite often).
A good video agency will give you not only good pictures, but will find different approaches and chooses the best to explain your services, too. There are great differences in quality, approaches and outcome even among similar video companies. Hopefully, now you are aware a little bit better about videographers, production companies and video agencies, and choose exactly what you need.