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Illustrations Vs. Photos For Marketing Campaigns

January 20, 2019 xplayer

Dispelling myths: illustrations vs photos

Cool brands do not use illustrations for their marketing campaigns

No! They do, and quite often, indeed. Such giants  as Mercedes, Nike, Oreo as an example

Brands should not care about the so-called “hidden costs” when they use free photos

Sure they do. Not have copyright in the picture – it is equal to the cost of money, a lot of money. Your competitor can also use the photo for his ad or in general in a completely different field. This way your brand is cheaper and leads to negative attitudes from potential buyers.

In addition, the search for the same picture itself can take quite a lot of time.

The everyday illustration is a wow effect and therefore increases the number of potential customers

Custom illustration  vs photos – original, authentic, created for a specific story, social media publications or an advertising campaign. She stands out for telling a story, intriguing and curious.

If you need visual material, then the choice is obvious: the illustration

As an example: a restaurant website or cafe with menu images. Photos of the dishes will look much more appetizing and more attractive than the same illustrated version. Or as an example profile in such professional-oriented networks as LinkedIn. The real photo of a real person is more trustworthy. But in contrast, brands use vector illustrations for their own logos. They want something symbolic that attracts imagination. Also, vector illustrations can be both large and small, without loss of quality.

But if you want to stand out in an unusual and merry form – this will help you caricatures. They can also characterize, shape your brand.