Dispelling myths: illustrations vs photos
Cool brands do not use illustrations for their marketing campaigns
No! They do, and quite often, indeed. Such giants as Mercedes, Nike, Oreo as an example
Brands should not care about the so-called “hidden costs” when they use free photos
Sure they do. Not have copyright in the picture – it is equal to the cost of money, a lot of money. Your competitor can also use the photo for his ad or in general in a completely different field. This way your brand is cheaper and leads to negative attitudes from potential buyers.
In addition, the search for the same picture itself can take quite a lot of time.
The everyday illustration is a wow effect and therefore increases the number of potential customers
Custom illustration vs photos – original, authentic, created for a specific story, social media publications or an advertising campaign. She stands out for telling a story, intriguing and curious.
If you need visual material, then the choice is obvious: the illustration
As an example: a restaurant website or cafe with menu images. Photos of the dishes will look much more appetizing and more attractive than the same illustrated version. Or as an example profile in such professional-oriented networks as LinkedIn. The real photo of a real person is more trustworthy. But in contrast, brands use vector illustrations for their own logos. They want something symbolic that attracts imagination. Also, vector illustrations can be both large and small, without loss of quality.
But if you want to stand out in an unusual and merry form – this will help you caricatures. They can also characterize, shape your brand.