Here at XPLAI, we love working with startups that come up with the most creative ideas. We are eager to promote and explain useful projects using animation videos. Try.com is a fashion startup. They make online shopping less stressful, time-consuming and cost-effective for those who lack time for renewing the wardrobe.
See a brief summary of the article in our video
The procedural of video animation for startups. Who is Try.com?
In the age of high-pace there in no time for anything. The fast fashion has invaded the universe. The trends are changing in the blink of an eye. Who enjoys spending time mindlessly alking the stores, anyway? With the Try app, your physical presence is no longer necessary for shopping. Going shopping can be frustrating. Walking miles of aisles can be exhausting. Not to mention waiting for hours in queues to try on something that fits. The materialistic world has so much to offer that potential buyers lose themselves among the products. Try.com service is a new way of shopping right from your sofa. Try clothes on for free from any online store. The courier will bring the items of your preference to your door. Try them on now and pay later. Customers only have to pay for the items that they decide to keep.
The challenge was to ensure that the video animation for startups walks the user step by step to learn how to use the app Try.com. We also wanted to make the video explainer trendy, edgy, likable and fashionable. Here’s how we did it.
Dress to Impress: trendy try for Try.com video explainer for startups
Try.com is an application related to being fashionable, we didn’t want to miss out on the animation video market trends either. The latest color scheme solutions and minimalistic designs did the trick. We were aiming at creating something fresh and edgy. We supported our illustrator’s attempt to keep up with a funky and stylish outlook.
Normally we brainstorm together as a team and as soon as everyone caught on the vibe of the story and went with the flow. Every member gets to express their ideas, and vision of the end product, participate equally in generating creativity. We wanted to embody the youth and energy of the target audience and portray it through the dynamics in this video. The most challenging part is to pass on the message, ensuring portraying the character of the company in a seamless way, as if they were telling their story themselves.
Minimalism is the new trend in video explainers
Even though it is a fashion-related project we wanted to avoid excessive creative extravaganza in terms of illustration. It felt like the story had to be minimalistic and simple. Our illustrator, Yurii, prefers to work in minimalism. He says that there is too much informational junk anyway, so overloading the clip with too many details would have made it too heavy and difficult to watch. Just like the color scheme, the animation had to be fresh and fruity and leave you with a feeling of clarity and lightness after watching it.
The animation part was not as simple as it was with the illustration, as we had to spend some time while exchanging ideas. Yes, we did great with going light on the illustration, but we didn’t want to overload it now, because it is an explainer video that describes the steps of the process with different ranges of animation transitions and keeps it in a breezy flow.
Show explainer video animation for startups in Try
Finally, communication within the team and effective work is an additional important factor in the completion of a successful project. “Really happy with the result! We didn’t expect to get such an amazing piece of work. XPLAI was able to deliver such a great quality within such a short period of time”, states the testimonial. But needless to talk about the success, as it feels like now even a baby will easily order diapers and return the ones that don’t fit after watching the explainer.