AWAX
Animated promo video for an Android ad blocker
Brief
AWAX develops advanced tech solutions for a better mobile experience, focusing on an ad-blocking app for Android.
This app lets users enjoy games, apps, and websites without ads, ensuring a faster, safer, and more enjoyable experience by blocking unwanted content and protecting privacy.
Goal
AWAX sought to boost its visibility and attract more users by showcasing their ad-blocking app’s advantages through an animated video featuring characters and emotions.
The aim was to highlight how the app improves mobile browsing—speeding up loading, saving data, enhancing privacy, and ensuring a cleaner experience—while using relatable characters to evoke emotions and connect with the audience on a personal level.
Storyboard
Our storyboard brought the script to life, mapping out the journey of characters overcoming obstacles with AWAX.
We focused on emotional beats and key moments to ensure the narrative was engaging and visually compelling, with sketches to define the video’s look.
Illustrations
Detailed illustrations were created for each scene, featuring vibrant, eye-catching characters and settings.
These were designed to be simple yet expressive, ensuring the characters’ emotions and the app’s benefits were clear and impactful.
Sound effects and voiceover
We added a professional voiceover to narrate the software’s benefits, selecting a tone that matched the characters’ emotional journey.
Sound effects were carefully chosen to complement the visual storytelling, enhancing the narrative’s emotional depth without distracting from the message.
Animation
This phase brought the characters and their stories to life, with smooth animations that captured their reactions and the transformative power of AWAX’s software.
The animation focused on the emotional arc, from annoyance to relief and happiness, highlighting the app’s impact.
Ready to bring your story to life?
Whether you’re looking to explain your product, increase your reach, or engage your audience in a whole new way, our animated videos are the perfect solution.
Let’s work together to make your vision a reality.
