Hopeland

Hopeland is a non-profit organization committed to building a world where every child grows up in a safe, loving family. It pioneers innovative solutions and builds new partnerships to prevent family separation, reunify children who are separated from their families, and mobilize a movement of families to support children who are growing up outside of family care.

Challenge

Maybe, one of the most challenging videos in our portfolio. Firstly, the deadline was quite tight, 7 weeks for the video of great quality. Secondly, the video duration should be up to 180 sec. Moreover, to create not just an Explainer video, but an emotional and exciting one, which touches your heart. And makes you a more compassionate person as well. So the main problem to cover was how we could help the vulnerable families in Indonesia to keep their children at home.

Solution

Family separation is a very delicate question. Because of this, we gathered our team to brainstorm the scenario. We divided the video into several logical parts to make the process easier. Our illustrators combined more than 3 styles to meet the client’s demand and created a unique palette to underline the vulnerability of poor families in Indonesia.
A few weeks later, after the delivery, we received truly sincere and great feedback from our client. They were extremely happy and impressed! They told us that for the first time people were seeing a video of their work and they were beginning to deeply understand what it was that they did and how they were finding solutions for vulnerable children worldwide. Our team really made their vision come to life and this was the biggest praise for us.

Style
Explainer video
Year
2020