An explainer video for a Dubai based the real estate development company


We recently completed a project for Meisan, a real estate development company in Dubai that aimed to showcase their AI-driven operating system and its positive impact on society and the environment.

In this case study, I’ll take you through the process of creating this project and how we delivered an explainer video that met the client’s needs.


The project began with a close collaboration with Meisan to understand their vision and the message they wanted to convey in the video.


Based on our discussions, we crafted a script that detailed Meisan’s mission, their approach to real estate development, and how their AI-driven operating system could benefit society and the environment.

Additionally, the client provided essential photo references that we utilized in creating the illustrations.


After finalizing the script, we proceeded to the storyboard phase.

We developed a storyboard that visualized the script and outlined the flow of the video.


The next phase involved creating the illustrations for the video.

We developed custom illustrations that aligned with Meisan’s brand identity and effectively conveyed their message.


Once the illustrations were approved, we proceeded to record the voiceover for the video.

We enlisted a professional voiceover artist who delivered the script in a clear and engaging manner.


The animation phase brought the illustrations to life.

We utilized a mix of 2D and 3D animation techniques to produce a visually engaging video that effectively communicated Meisan’s message.

The animation was reviewed and approved by Meisan before we moved on to the final phase.

Sound FX

The final phase involved adding sound effects to the video.

We selected sound effects that complemented the visuals and enhanced the overall impact of the video.

Meisan approved the sound effects before we finalized the video.

In conclusion, working on the Meisan project was an exhilarating and fulfilling experience for us.

We succeeded in creating an explainer video that effectively conveyed Meisan’s message and highlighted their innovative approach to real estate development.

Despite a tight deadline, producing such a video within just four weeks seemed daunting, yet we worked diligently and managed to deliver it in time for their brand launch.

Client Feedback

“It looks amazing! Once again, thank you for your hard work, dedication, and outstanding contribution to the success of this project. I look forward to working with you again in the future.”

Hani Adnan

Chief Business Officer

Inspired by our work with Meisan?

Let’s bring your vision to life next.

Reach out to us with an email or book a call today to discuss your project’s needs.

Discover how our expertise in motion design can align with your goals, and let’s explore our availability to kickstart your success.

Your story deserves to be told in the most captivating way – let’s make it happen together.

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