OKKO Pay
OKKO is the network of filling complexes (gas stations) in Ukraine. It is the leading Ukrainian company. So its main activity is retail of fuel and consumer goods and services through the network of OKKO branded filling complexes. The company is among leaders at the oil products market and is presented in all regions of Ukraine. Another important direction of OKKO's activities is the retail of consumer goods and services through the network of convenient stores, at filling complexes and outside them. It is also engaged in large and small wholesale of oil products. And provides storage and transporting services of fuel to third parties.
Challenge
Every day thousands of Ukrainian people visit OKKO. This is a place where they are no longer at home, but not yet at work. It isn’t yet their destination, but they are already on the road. Therefore, the founders and the whole OKKO team thought that they could become not just an ordinary filling station. OKKO can be a place for ideas. That is, a place to rest, refresh, meet business partners, friends or just calmly reflect on a cup of coffee.
So our main challenge here was to create an absolutely new video concept, which describes the key features of new service – OKKO PAY as well as to get their message to the people.
Solution
The result was truly amazing – the Okko Pay video we created is very funny and exciting. We used a variety of shapes and bright colors to demonstrate a playful manner. Some people may consider it a little bit childish as we used a very non-standardized style for this type of videos. But in such a way we tried to play with an ordinary thing and to promote it in an engaging way.
