Pilotworks
Startup Video for the Brooklyn Food Incubator
Client
Pilotworks is an innovative startup that offers flexible kitchen spaces, full service solutions, educational programs, and a dynamic community.
Goal
The objective was to produce explainer video that focuses on characters that effectively demonstrates their role as a culinary incubator, making the food industry more accessible.
The goal was to highlight how Pilotworks serves as a comprehensive resource for food startups, assisting a wide range of culinary entrepreneurs in launching and scaling their businesses effortlessly and efficiently.
Script
We started with a compelling narrative that showcases Pilotworks mission to support real food businesses, addressing the core challenges entrepreneurs face – space, regulatory requirements and expansion opportunities.
Storyboard
The storyboard vividly depicted the experiences of individuals, in the food industry ranging from newcomers to aspiring entrepreneurs seeking growth highlighting Pilotworks extensive assistance network.
Style tests
Our style tests explored a range of visual aesthetics to perfectly capture the essence of the culinary incubator, ensuring the video would connect with a wide audience.
Illustrations
We designed drawings showcasing the varied group of individuals at Pilotworks ranging from coffee roasters to caterers emphasizing the inclusive atmosphere and support provided.
Animation
During the animation process we focused on bringing a sense of flow to the story by paying attention to animatics, sound effects and voiceovers to enrich the narrative.
We highlighted Pilotworks kitchen areas, mentorship initiatives and the vibrant community they have built.
Impact
The explainer video beautifully encapsulated the heart of Pilotworks and its crucial role in empowering aspiring food entrepreneurs.
By showcasing their range of resources and diverse community it effectively presented success stories and advantages inspiring viewers to embark on their culinary ventures with the support of Pilotworks.
Are you prepared to give your story a voice?
Let’s animate your vision and transform your ideas into a captivating visual narrative.
