Rio Transcribe app

Video for mobile apps uses advanced speech recognition

Client

Rio Transcribe app uses advanced speech recognition to help everyone communicate better, offering real-time captions for the deaf or hearing-impaired.

Goal

We were tasked with creating an animated promo video to promote the app on the App Store.

In addition, we contributed to the app’s onboarding design, produced in-app videos, and undertook other initiatives to support marketing efforts on the App Store.

Script and storyboard

The video project began with a carefully crafted script that outlined the app’s unique selling points, focusing on its ability to foster inclusion and its utility in professional and academic settings.

The storyboard visualized scenarios demonstrating the app in action, such as a deaf individual ordering coffee and a student transcribing lectures, to illustrate its diverse applications.

Style tests and illustrations

Style tests were conducted to ensure the visual elements of the video resonated with a broad audience, emphasizing accessibility and ease of use.

The illustrations depicted a user-friendly interface and diverse user scenarios, reinforcing the app’s versatility and its capacity to adapt to various speech nuances.

Animation

Animation brought the storyboard to life, showcasing real-time captioning in dynamic, everyday situations.

Key processes like the animatic, sound effects, and voiceover were integrated to highlight the app’s functionality and its underlying technology.

The animation focused on the seamless experience of using Rio Transcribe, from instant captioning in social interactions to efficient transcribing of meetings and lectures.

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