Superfluid approached us with the challenge of creating an explainer video highlighting the benefits, simplicity and ease of use of their product.
Despite the fact that the theme of the video was not so simple, we wanted to achieve visual lightness, so we decided to create a video in a minimalistic, light style, displaying all the benefits of the product in infographics using three main corporate colors..
First, we plotted and storyboarded the entire scenario in simple outlines.
After writing the script and storyboarding the plot, we started creating illustrations.
If you have any questions, let’s discuss it!