Toyota’s Electrification Strategy animated explainer video

The client

Toyota USA enlisted our help to create an animated promotional video ad showcasing their hybrid and electric vehicle strategy.

The goal

Our team focused on weaving emotion and brand values into every frame.


We crafted a script, storyboard, and animatic to visually and narratively convey Toyota’s green technology advancements.


Then we conducted style tests, ensuring alignment with Toyota’s brand, and developed illustrations and animations to showcase their range of eco-friendly cars.

The process also included selecting fitting music and adding sound effects to enhance the video’s impact.

At XPLAI, we’re all about making animated videos that do more than just show off a product.

They create a real, heartfelt link between people and brands.

For Toyota, we dove into their love for eco-friendly cars, turning it into a story everyone can connect with.

Our aim was to make folks really feel what Toyota stands for.

We used animation to paint a picture of a world where cool tech and nature work together, making it something viewers can really get behind.

That’s our thing – making videos that not only share info but also spark inspiration and build connections.

Let’s animate your story!

At XPLAI, we specialize in creating animated stories that do more than just showcase products; they forge emotional connections.

We dive deep into your brand’s ethos, like we did with Toyota, to craft a narrative that resonates with your audience.

Ready to transform your story into an engaging animation? Let’s collaborate and bring your vision to life.

Get in touch with XPLAI and let’s animate your story!

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