Try

Explainer video for a new ecommerce startup

About

Try.com is a new startup that lets you try clothes from stores like Zara and Bloomingdale’s before you buy them, with no need to pay first.

Goal

Our task was to create an engaging video highlighting how Try.com revolutionizes online shopping by allowing users to try before buying, eliminating the guesswork.

The goal was to excite viewers about this innovative shopping experience.

Script and storyboard

The creation process began with a detailed script that narrates Try.com’s unique service proposition.

The storyboard then transformed this narrative into a visual sequence, highlighting the journey of a customer from browsing online to trying clothes at home, thereby showcasing the ease and convenience of Try.com.

Style tests and illustrations

Style tests were conducted to identify a visual approach that best represents Try.com’s innovative and user-friendly service.

The chosen style was vibrant and relatable, with illustrations depicting a diverse range of customers enjoying the Try.com experience, emphasizing the wide appeal and accessibility of the service.

Animation

The animation phase brought the Try.com story to life, visually demonstrating how users can select clothes online, receive them at home, try them on, and decide what to keep or return.

The animation included detailed depictions of the try-on process, the decision-making period, and the ease of returns, with animatics, sound effects, and voiceovers enriching the narrative and enhancing viewer engagement.

Results

The animated explainer video successfully presented Try.com as a major innovation in online shopping.

It clearly explained how Try.com is changing the game, inviting everyone to try the future of retail.

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