Try
Brand Video for a new ecommerce startup
About
Try.com is a startup that allows you to test out clothing, from retailers such, as Zara and Bloomingdales before making a purchase with no need to pay first.
Goal
Our task was to produce a captivating video showcasing the way Try.com transforms online shopping by enabling customers to test products before making a purchase, removing any uncertainty.
Our aim was to generate enthusiasm among viewers for this innovative shopping experience.
Script and storyboard
The process of creation started with a script outlining Try.coms service offering.
The storyboarding process translated the storyline into a series illustrating a customers path from browsing to trying on clothes at home demonstrating the simplicity and convenience of Try.com.
Style tests and illustrations
Style tests were carried out to find a style that effectively showcases Try.coms user friendly service.
The selected design was lively and easy to connect with illustrations showing a variety of customers enjoying the Try.com platform highlighting the appeal and user friendliness of the service.
Animation
The animation phase brought the Try.com story to life, visually demonstrating how users can choose clothing online, receive them at home, try them on and decide what to keep or return.
The animation included detailed depictions of the try-on process, the decision-making period, and the convenience of returns. It featured animations, sound effects, and voiceovers that added depth to the story and made it more engaging for viewers.
Results
The animated explainer video successfully presented Try.com as a major innovation in online shopping. It clearly detailed how Try.com is revolutionizing the industry encouraging everyone everyone to try the future of retail.
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