This time we had to face one important demand - to make a funny and engaging video for both children and their parents. So the adults should understand how their family could benefit from having a Wild Rewards card. And kids - just to enjoy discovering nature up-close.
We created this video to delight both the kids and their parents by showing their excitement in it. Zoo Rewards explainer is full of colors and happiness. In such a way we tried to explain all the advantages of fun rewards in an easy and gentle way.
Behind the scenes tours, feeding animals, discounts on summer camps are only a few of them offered by Northwest Trek Wildlife Park and Point Defiance Zoo and Aquarium. So the ideas were to portray the spirit of the parks, abounding freedom and openness. Nevertheless, we had to squeeze in the zoo description, the benefits of getting discounts and adding information about summer camps.