Wordtune
SaaS explainer video for Wordtune — The AI Writer That Elevates Your Text
Project Overview
This project is a visual concept study focused on product landing page design for Wordtune, an AI writing assistant developed by AI21 Labs. The layout showcases core features like context-aware rewriting, smart translation, tone switching, and AI proofreading. Designed to drive free user sign-ups without requiring credit card details, the visual structure highlights key platform metrics like a 10-million-user reach and strong Chrome extension ratings.
The Brief
The main goal of this design test was to create a clean, approachable layout for an AI writing tool without overwhelming everyday users with complex tech jargon. The visual challenge was to clearly show how the assistant helps users rewrite sentences, fix grammar, and adjust tone in real time. The design needed to highlight instant value for native and non-native English speakers across desktop, mobile, and browser extensions.
Art Direction
The visual style uses a light, modern SaaS aesthetic with clean white space, vibrant purple primary buttons, and simple feature cards. Friendly illustration accents and interactive text-transformation previews give the page a warm, non-intimidating feel. Clear typography hierarchy and colorful social proof badges help guide the user’s eyes straight to key features and sign-up buttons.
What We Did
Script
Storyboard
Illustrations
Animation
Voice Over
Sound Fx
Music
Results
This study provides a practical template for presenting consumer-facing AI software in a trustworthy and user-friendly way. By prioritizing simple messaging, real-world user quotes, and clear feature demos, the landing page design effectively lowers barriers to entry and provides a solid framework for driving app downloads and user sign-ups.
