BP Rewards

Promo video ad for a loyalty program offering customers savings on fuel


BP launched a loyalty program, BP Driver Rewards, offering customers savings on fuel.

This program rewards customers with cents-per-gallon discounts for purchasing BP gasoline, aiming to enhance customer loyalty and satisfaction.

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The goal was to create a simple, engaging 2d animated video to explain the BP Driver Rewards program.

BP sought to illustrate the ease of saving on fuel, aiming to boost program enrollment and foster a deeper connection with customers.

Promo video 01


We focused on a clear, straightforward script highlighting the program’s key benefits: savings on fuel and easy reward redemption.

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Visual storytelling

The animation used relatable characters and scenarios to demonstrate how customers could earn and use rewards, making the program’s advantages clear to all viewers.

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Engaging design

Bright colors and dynamic animations were chosen to capture attention and convey BP’s message in an inviting way.

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Voiceover and Music

Utilized a friendly and clear voice to guide viewers through the process, ensuring easy understanding.

Uplifting music and sound effects enhanced the engaging atmosphere, making the explanation both informative and enjoyable.

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