BP Rewards
Promo Video for BP Loyalty Program
About
BP launched a loyalty program BP Driver Rewards, offering customers savings on fuel.
This program rewards customers with cents-per-gallon discounts for purchasing BP gasoline, aiming to enhance customer loyalty and satisfaction.
Goal
The objective was to produce an captivating 2D animated promo video that explains the BP Driver Rewards program.
BP wanted to showcase how easy it is to save on fuel with the aim of increasing program sign ups and building relationships, with customers.
Script
We focused on a clear, straightforward script highlighting the program’s key benefits: savings on fuel and easy reward redemption.
Visual storytelling
The animation used relatable characters and scenarios to demonstrate how customers could earn and use rewards, making the program’s advantages clear to all viewers.
Engaging Design
Bright colors and dynamic animations were chosen to capture attention. These elements conveyed BP’s message in an inviting way, making it an effective promo video.
Voiceover and Music
The narrator used a friendly and clear voice to guide viewers through the process, ensuring easy understanding.
The lively music and sound effects enhanced the engaging atmosphere, making the explanation both informative and enjoyable.
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