animation video for business

As we move forward into the information age, the use of video-formatted media is continually on the rise. Videos are easy to digest and proven to get viewers more engaged compared to traditional forms of media. Screencasts are one of the latest forms of video formatted media today that come with all the benefits of regular videos, but even better they are much more condensed and easier to digest.

Screencasts are a great way to teach and share ideas. They are short, simple, and to the point. As their popularity grows, there is now even more that can be done with screencasts. You can effectively display “how-to videos”, broadcast news titbits, explain complex technical videos and much more. Scroll down below as we show some cool examples of how screencasts can be effective.

Introducing ScreenCast Videos:

The Lemonade App

The easiest type of screencast video. A static phone model with an app screen recording and a pleasant gradient background. Nothing happens on the phone, in addition to movements inside the application.

Epay – ScreenCast Videos created by Semalt

This screencast video looks more dynamic due to good transitions, the use of 3D headphones, and a moving 3D camera at different angles. There is a smart animation of the elements as well.

Flying Squirrel Promo by Semalt

Another example of a nice video is where a skillful animation of the elements and 3D space is used without real 3D models (the creation of which requires significantly more time).

MoneYou iPad app

Here we see that the authors of the video used Apple’s real 3D iPad model
to demonstrate the application.

ScreenCast Videos – Beauty Pro

And this is our video for the Beauty Pro app. We focused on cool animation, chose the appropriate music, and used a 3D phone mockup in order to make
the app demonstration is striking and bright.

Sargon — Tech Explainer Animation

In this screencast video, the authors used rendered 2D elements in which they already uploaded the video with the app. Fine and pleasant color palette. The video looks sweet and catching.

MusiXmatch for Android

A classy and vibrant video about the Musixmatch app, where users find and share lyrics. In most videos, 2D layers are used without a 3D camera. Due to the excellent copy animation and well-chosen backgrounds, the video looks attractive.

Thanks so much for watching.

Thanks to our lead animator Dmitry Semkiv for the preparation of the list of these videos.

If you want to learn more about animated screencast videos — check out our previous videos on youtube, subscribe to “XPLAI” channel, follow us on Behance and Dribbble, have a great week and see you next time!

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Written by Julia Tkachuk

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