Hipcamp
Animated Video for Unique Camping Adventures Platform
Brief
We created an animated video for Hipcamp, showcasing a platform that connects people with unique outdoor stays.
Featuring everything from treehouses to beachside RV spots, the video narrates the story of Alyssa Ravasio, who founded Hipcamp to simplify camping trip bookings.
Described as the Airbnb for the outdoors, our video highlights various exciting camping locations and Alyssa’s vision of helping people enjoy nature and providing landowners with new income opportunities.
Even before the pandemic, there was growing interest in spending time outside.
Bonus points for doing it in the coolest, most Instagrammable places. Meanwhile, Alyssa Ravasio founded Hipcamp after realizing how difficult it was to book a camping trip.
As a result she developed a platform that makes outdoor adventures easier to enjoy. Furthermore her vision has changed the way individuals engage with the world.
Ravasio’s goal is to unlock more ways for people to get outside and recharge. Additionally, she aims to help private landowners find alternative revenue streams.
Playing with colors
This is a test scene from the storyboard:
The dude is standing near his car and holding his phone in his hand, playing with filters on the Hipcamp website, choosing the best place for his family for a future trip.
Let’s see what options we have prepared.
Moreover, we enjoy picking up unusual combinations of colors.
While some combos may seem dull and others too wild we always aim for a blend that not resonates with the brands target audience but exudes a trendy and refreshing vibe.
Calm khaki
Nice combination.
More fun khaki
A little more fun and unusual colors.
We like the way the beige skin tone looks unusually here.
Very often our clients ask us to represent diverse characters, and to do either a variety of races or to make a character of a neutral color – blue, purple, or as in this case, red.
Monochrome
It has an appeal.
We ultimately found it uninteresting.
Gentle
Tenderness and forest adventures – hmm, not sure.
Pink/purple
One of our favorite options.
Fluorescent
A bright green backpack looks especially cool.
We think it could be a cool video about the future, new technologies, blockchain, but it doesn’t really fit into the adventure-tourism theme.
Final
And we stopped there, after all.
The colors are not loud. They all blend together beautifully.
We were, in need of plenty of green.
XPLAI Team
Dmitry Lantsevich, Magdalena Kozikowska, Dmitry Vikmes,
Pavlo Kuzmenko, Yelizar Tretiak, Gera San
Inspired?
If you’re an tech company seeking to establish a bond with your target audience we’re here to assist.
Explore the impact our customized animated explainer videos can have on enhancing your brand.
Reach out via email. Schedule a call to kickstart your animation adventure!
