Explainer video for fashion e-commerce startup

About the company

San Francisco-based startup Trumaker is entering the custom clothing market in the narrowing space between direct sales and e-commerce.

The company offers custom button-down shirts through a salesforce of full- and part-time Outfitters, emphasizing made-to-measure fit minus the hassle and guesswork of traditional retail or e-commerce.

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What we did

We developed an animated explainer video that succinctly and emotionally explains how Trumaker bridges the gap between direct sales and e-commerce.

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It focuses on their unique selling proposition of custom button-down shirts sold through Outfitters, emphasizing convenience and a made-to-measure fit.

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In our explainer video for Trumaker, we showcased their seamless process, from mobile app data collection to easy online reordering, highlighting their omni-channel retail approach.

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The video portrays Trumaker’s blend of traditional service and modern technology in providing custom and ready-to-wear clothing.

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It introduces “Outfitters,” the personal stylists who guide clients, reducing closet anxiety by ensuring perfect fit and style.

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We focused on Trumaker’s commitment to quality, thoughtful design, and fair pricing, emphasizing their unique approach in men’s fashion.


At XPLAI, we specialize in crafting animated explainer videos that connect startups and tech companies with their audience through storytelling and animation.

If you’re looking to create a video that combines innovation with emotional appeal, we’re here to help.

Contact us to discuss your vision, learn about our capabilities, and get details on our availability and pricing.

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