Hopeland
Creating Nonprofit Video – Animation for the NPO Hopeland
Brief
Hopeland – a non-profit organization dedicated to creating a world where every child grows up in a safe, loving family.
The challenge was to develop a video that went beyond being a simple explainer and instead evoked emotions, allowing viewers to connect with the organization’s mission.
Creating the video posed a challenge. It needed to be more, than an explanatory piece; it should stir emotions and enable the audience to resonate with the mission of the organization.
Storyboard
The guys really appreciated the look and feel of the explainer video we created previously for another client, which was also about heavy machinery. They requested us to create something along those lines.
It served as a a guide for the upcoming animation process.
Illustrations
We developed four mood boards to discover the ideal style direction.
After careful consideration, the client selected moodboard #3, which featured realistic faces that aligned with the envisioned style for the video.
This decision allowed us to move forward confidently.
Colors
We decided to enhance the impact by segmenting the scenes into various color palettes: portraying negativity, neutrality and positivity.
Voice Over
We quickly chose a narrator who could breathe life into the script.
Throughout the animation process the voice over played a role, in guiding us assisting in setting the timing and tone effectively.
Capturing the right emotions and effectively delivering the message were key aspects.
Animation
With the script, storyboard, and voice-over in hand, we began animating the video.
This was where our creativity and expertise truly came into play.
We put in a lot of effort to create a video that evokes emotions featuring scenes that vary from futuristic and business focused to portraying feelings of solitude, challenges and ultimately ending with warmth, affection and joy.
We wanted to produce a video that would really connect with the viewers and make an impression.
Client Feedback
“I want to sincerely say thank you for creating such a stunning and emotional video. For the first time people are seeing a video of our work and they are beginning to deeply understand what it is that we do and how we are finding solutions for vulnerable children worldwide.
The feedback has been excellent and everyone was impressed. Personally I love seeing the bridge animation, it is so clean and smooth and the 3D elements were so impressive also.
You and the XPLAI team really made our vision come to life and we deeply thank you!”
Joshua Soto
Operations Manager at Hopeland
Lets bring your story to life!
At XPLAI we specialize in transforming ideas into engaging animated videos.
Like the animation we created for Hopeland we’ll produce a video that connects with your viewers.
Are you ready to move to the next step?
Feel free to reach out via email or schedule a call to chat about your goals and our schedule.
