Explainer video for Italian coffee machines brand

The client

Carimali is an Italian brand and producer
of coffee machines.

Now they want to launch a new coffee machine under a new sub-brand, that would be more hipsterish, modern, and millennial.

These machines would be based on induction technology and in different colors.


The goal

To attract a millennial group of people to a new coffee machine.

Usually, coffee brands base their communication on luxury and premium images.

They would like to do something closer to the user: personal, with a lot of storytelling.


After looking over the storyboard, the client picked a scene that featured characters, which is something we often suggest. Based on this, our team created two style options.

Client wishes

“We would love to have an inside story of how the machine works, in a funny, cartoonish way.”

What we did

Together with Studio Pigeon, we decided to show the client’s company and product as new, fresh, and not so strongly connected with the Italian heritage and tradition as the other manufacturers and companies
in the old style.


We created an emotional, funny, and non-corporate style video, explaining in a simplified way how the coffee machine works and how it’s different from the rest: the journey of the water ending up as a delicious coffee, starting with the view from the outside and going in.

Second video

Carimali loved our first video for their Heylo coffee machines so much that they asked us to make another one.

We jumped right in and created a second video, continuing the fun and engaging style from the first.

Check out the new video on Vimeo.

Let’s work together

Looking to elevate your brand with dynamic and engaging content?

Let us bring your vision to life with our expertise in explainer videos, motion design, and creative storytelling.

Whether it’s capturing complex ideas in a simple format or crafting an eye-catching animation, we’re here to help.

Reach out to us at XPLAI to start your creative journey and transform your ideas into impactful visual stories.

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