How to increase a website conversion by 15% using the explainer video

Couple of months ago we got a request from a client in the
live communication sector to refresh their marketing strategy for advertising in social media.

Who was the client?

Jivochat is a fast communication without any annoying forms, emails, etc. It is an opportunity to keep
contact with individuals, not the cold-blooded machines. The company offers to solve the problems in
online-consultancy, sales development, and information.

What did the client need?

  • Expand the client base
  • Create an innovative approach for advertising
  • Reshape marketing strategy
  • Design a unique way of social presence for their brand using explainer video
  • How to improve еру landing page conversions with video?
  • How to explain the advantages of using the paid version of the service?

Who am I for those who don’t know?

Kate Piddubna

Producer at XPLAI | We help US CMOs to create videos that truly engage your customers.

My contact details: k@xplai.com

Read more

Our process with clients consisted of the following steps:

  • Establishing the animation style
  • Implementing ideas using customer’s script and ideas
  • Readjusting the format and changing the storyboard completely in accordance with our consultancy on what would
    look and work best, including playing around etymology, techniques, introducing a new plot and characters,
    changing colors
  • Applying final stylistic adjustments

Results

  • We have designed a mesmerizing engaging end product
  • Helped expanding the reach for potential clients
  • Helping potential leads learning about the benefits of the product and order a trial
  • The usage of the explainer videos has increased the number of incoming leads by 15%

Final video

Testimonials

“XPLAI was able to finish the video on time
and is now posted on the client’s marketplace pages.
The team provided nice and smooth communication
throughout the process. Our internal team
was satisfied with the output”

Feedback on Clutch

What is the next step?

We are here to help you reach your advertising,
marketing and sales goals by telling your story through animation.

I promise to do not sell anything!
My goal is to show how do we work
and what can we achieve working together

Book a call with me to discuss your case
and find a proper solution!