Gobble
2D Explainer Video for Food Tech Startup
About
Gobble is a startup that prepares farm-fresh, 10-minute gourmet dinner kits with 3-step instructions, delivered to your door.
It was started by Ooshma Garg, who found herself struggling to eat well while running a startup and studying at Stanford.
Goal
Gobble approached our team seeking expertise in crafting an explainer video that would showcase the simplicity, efficiency, and benefits of their meal kit service.
They wanted a video that could clearly communicate Gobble’s key advantage: nutritious, easy-to-prepare meals that offer a perfect blend of convenience and the joy of home cooking, aimed at attracting busy families and professionals looking for quick yet high-quality dining solutions.
Script
Crafting a script that empathizes with the target audiences struggles, such as not having time to cook meals wanting food and craving home cooked dishes kicked off the process.
The script highlighted Gobble as the answer focusing on its user nature, fast preparation time and wholesome ingredients.
Style tests
We conducted several style tests to determine the visual approach. Consequently, these tests helped us select the right color schemes, character designs, and environments. As a result, we appealed to Gobble’s target demographic, ensuring the video would be both engaging and reflective of the brand’s identity.
Illustrations
After establishing the style we crafted visuals, for every situation.
Our main emphasis was on illustrating situations that highlight the ease and pleasure of utilizing Gobble, from choosing dishes to the happiness of preparing and enjoying them with family and friends.
Animation
We brought the illustrations to life during the animation phase, carefully creating smooth transitions between scenes and adding dynamic elements to highlight Gobble’s service features.
We integrated animatics, sound effects, and voiceover to enhance the narrative and engage viewers emotionally, making Gobble’s value proposition undeniable.
Inspired by how Gobble showcased their story?
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