Thinkfarm
Climate change explainer video
Brief
Thinkfarm is an AI consulting firm tackling modern challenges.
Their latest initiative aims to reduce methane emissions from cattle, a major climate change factor, by optimizing livestock farming practices.
Goal
Thinkfarm aimed to showcase their solution for cutting cattle methane emissions through an animated video.
Highlighting the urgency of climate solutions, they explained how their tech promotes sustainable farming by optimizing cattle feed, reducing methane without impacting animal well-being or farm productivity.
Script
The first stage involved crafting a script that clearly outlined the problem of methane emissions from cattle and introduced Thinkfarm’s innovative solution.
Emphasis was placed on making the content accessible and engaging for a wide audience.
Storyboard
Next, a storyboard was developed to visually plan out the explainer video.
This step involved deciding on the visual flow and how each scene would transition to the next, ensuring the story was compelling and easy to follow.
Style tests
Before proceeding with full-scale production, several style tests were conducted.
These tests helped determine the visual aesthetics that best suited the video’s tone and message, focusing on making complex information visually appealing.
These tests helped determine the visual aesthetics that best suited the video’s tone and message, focusing on making complex information visually appealing.
Illustrations
The production moved on to creating detailed illustrations that matched the chosen style.
These illustrations served as the visual backbone of the video, bringing the script and storyboard to life.
Animation
With illustrations complete, the animation process began.
This step included creating the animatic, adding motion to the illustrations, and integrating sound effects and voiceover to enhance the storytelling.
The animation aimed to captivate viewers while clearly conveying Thinkfarm’s message.
Sound effects and voiceover
The final touches to the animation involved adding sound effects for engagement and a professional voiceover to narrate the script.
This combination helped to emphasize key points and make the content more memorable.
Ready to animate your story?
Thinkfarm’s project demonstrates how motion design can bring critical environmental solutions to life.
If you’re looking to explain your innovative ideas in a way that resonates with audiences and drives change, let’s work together to create an explainer video that can make a difference.
Ready to bring your story to life?
